button
close

Mailing List

Join our mailing list and you will receive updates from us.

About Us

Ong Shunmugam is a contemporary womenswear label with a simple quest to craft beautiful clothes by focusing on sartorial construction instead of fast fashion; on cut and fit before look; on longevity over excess. Designed and made across Asia, our atelier often reworks familiar influences, weaving traditional textile techniques, colours and silhouettes into the modern wardrobe, while deliberately disregarding stereotypes and caricatures.
Ours are conceptual collections for the thoughtful dresser. We employ intuition and an exacting aesthetic, and we believe that clothing should be cerebral yet wearable. In December 2010, Ong Shunmugam launched with its first ready-to-wear collection Orientalism and in September 2011, debuted Guardianship, its first cheongsam collection.
aboutus



Apr

Ong Shunmugam’s best works are exhibited at Beijing’s Chinese Museum of Women & Children

May

• Designer Priscilla Shunmugam is the youngest speaker at Asia Fashion Summit 2014 and conducted a How To Make It In Fashion Seminar • Ong Shunmugam became the youngest homegrown label to stage a solo show at the Audi Fashion Festival 2014. The brand premiered its FW14 collection, Madness & Civilisation, to critical acclaim

Aug

Ong Shunmugam showcases at George Town Festival 2014, Malaysia’s annual art event

Sep

Ong Shumugam presented at Coterie, a trade show in conjunction with New York Fashion Week, and is the youngest Singapore label presented to date

Oct

Ong Shunmugam’s FW14 collection Madness & Civilisation sells out just 2 months after hitting the shop floor – the brand’s best-selling collection to date

Nov

The ‘Whenever I Fall at Your Feet’ collection is nominated for the President’s Design Award 2014 in the Design of the Year category

Dec

Ong Shunmugam celebrates its 4th Anniversary with an intimate lunch attended by top industry figures and editors from Singapore’s fashion industry

Jan

Launch of Snake Year seasonal cheongsam collection

Feb

Invited to participate in the National Heritage Board’s Heritage Gala 2013 silent auction

Mar

• Ong Shunmugam officially opens its second retail space @ 16 Raffles Quay • Ong Shunmugam is featured as ‘success story’ at the Blueprint 2013 press conference

May

• Participated in Blueprint Trade and Emporium 2013 • Represented Singapore at the Asian Fashion Federation 2013 Showcase during Asia Fashion Exchange • Designer Priscilla Shunmugam is nominated for Singapore’s President’s Design Award 2013 in the ‘Designer of the Year’ category • Ong Shunmugam presents for the first time at the Audi Fashion Festival as […]

Jun

Participated in George Town Festival 2013 at Singapore House in Penang

Jul

Exhibited at the National Museum of Singapore’s Stamford Gallery for Ong Shunmugam’s Whenever I Fall At Your Feet Collection: – The first homegrown label with a dedicated feature at the museum – Personal visit from Singapore Prime Minister Lee Hsien Loong

Aug

Designer Priscilla Shunmugam is invited to speak on the panel of Shanghai Glamour: Fashioning New Women at the MOCA in New York

Oct

• Designer Priscilla Shunmugam is nominated in the Design & Style category at the Singapore Women’s Weekly Great Women Of Our Time Awards 2013 • Collaborated with Johnnie Walker Blue Label to create a 3D installation for the Blue Label Gallery at Changi Airport • Designer Priscilla Shunmugam receives Life Inspired’s Tastemaker Award in Kuala […]

Nov

• Atelier Ong Shunmugam celebrates its second anniversary • Launched capsule collection dedicated to women in the legal profession, with 50% of the proceeds donated to the Law Society of Singapore Pro Bono Services Office

Dec

• Ong Shunmugam turns 3 • Ong Shunmugam receives the highest honour of Grand Award at the Design for Asia Awards 2013 – Ousted competition from a record 970 entries across 18 design categories – First fashion label and only the fourth project from Singapore to bag the Grand Award

Jan

Launch of Dragon Year seasonal cheongsam collection

Mar

• Collaboration with the National Museum of Singapore in conjunction with the In The Mood For Cheongsam exhibition: – First Singapore womenswear label to retail at the museum – Showcase of Guardianship collection at the exhibition’s opening night fundraiser – Designer Priscilla Shunmugam and Guardianship cheongsams featured in the museum-produced book of the same name […]

Apr

• Awarded Overseas Promotion & Partnership Programme grant by The DesignSingapore Council towards participation in Blueprint Trade and Emporium 2012 • Designer Priscilla Shunmugam was invited by Textile and Fashion Federation (TaFF) Singapore to present to PARCO Next Next designers

May

• Designer Priscilla Shunmugam invited to present public lecture ‘Cheongsam, Dim Sum, or Me?’ at the National Museum of Singapore • Participated in Blueprint Trade and Emporium 2012 • Industry and media launch of Prints Charming collection

Jun

First international stockist secured in New York

Aug

Designer Priscilla Shunmugam becomes the only woman in fashion to be featured in Style Magazine’s 10th Anniversary list of The New Guard

Sep

• Launch of Prints Charming collection • Designer Priscilla Shunmugam is costume designer for Checkpoint Theatre’s production ‘Occupation’

Oct

• Walks the runway with its Spring/Summer 2013 collection for a record 4 times: – One of only two Singapore labels at Paris Fashion Week – One of only three Singapore labels at MasterCard Asia’s Priceless launch – Future Fashion Now showcase at Workshop Element, Wisma Atria – One of only two Singapore labels at […]

Nov

• Atelier Ong Shunmugam celebrates its first anniversary • Spring/Summer 2013 showcase at The Grey Goose Guild 2012 • Designer Priscilla Shunmugam is voted Designer of the Year at the Elle Awards 2012

Dec

Ong Shunmugam turns two

Jan

Launch of Chinese New Year cheongsam collection

Feb

Launch of Ong Shunmugam online store

May

Participated in Blueprint Emporium 2011

Aug

• Incorporation of Ong Shunmugam Pte Ltd • Launch of Guardianship collection

Nov

Official launch of Atelier Ong Shunmugam @ 16 Raffles Quay

Dec

Ong Shunmugam turns one

Dec

• Launch of Ong Shunmugam and Orientalism collection • Orientalism guerilla gallery @ Post-Museum