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Meena, China

Whether in Hong Kong or Singapore or Malaysia, the story was the same. Towards the end of the 1960s the cheongsam was on its way out of fashion and this was down to two reasons. First, the increasing popularity and sudden availability of mass produced clothing - thank those textile tycoons who fled to Hong Kong from Shanghai during the Japanese occupation and wasted no time rebuilding their garment factories.  The second and more entertaining reason is that a spillover effect from the sartorial impositions of the Cultural Revolution (the Mao way or the highway) was the Chinese woman’s psychological desire to physically and symbolically distance herself from all that. With its bright fabrics and new silhouettes, Western fashion brought along immediate connotations of social progress and informed taste. For young Chinese women the reality was that the cheongsam had become too Chinese and by default, too symbolic of ‘tradition’ and ‘backwardness’.

China is ivory and blue knee length cheongsam with short mandarin collar and bodice extending into cap sleeves. Cheongsam has navy vintage buttons, center back slit and a concealed zip fastening at the back. Corded lace. Fully lined in organic crepe. Dry clean.

This design may be customized in a different colour or fabrication. Give us enough lead time – write to us at info@ongshunmugam.com to discuss possibilities.
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